We'll say it right up front - our gear, at its core, is no different than a lot of other stuff out there. A t-shirt is a t-shirt, a hat is a hat. But our designs make a statement - by wearing Tribal Bonefish gear you show your commitment to a new philosophy of responsible fishing and fisheries conservation. You also buy the gear knowning that 50% of profits go to support fisheries conservation.

The name and original design were inspired by and evoke the petroglyphs of Hawaii. Other designs on the way will bring out the essence of the fishing experience.  All designs aim to increase awareness of the need for understanding the ecosystems where we fish so we can protect these ecosystems for the future.